5 Factors Affecting The Success of A Social Media Campaign

Many things, both major and minor, can play a part in successful social media campaigns. There are far too many to go over in one article, but here are five important factors that will affect the success of a social media campaign.here are the findings for more detailed information.

 

Social Media Campaign

1. Knowing Your Target Audience

First and foremost, in order to formulate a successful social media marketing strategy, you must know who you are trying to reach. Who is your customer base? Once you know that, you can make decisions such as which social media site your business is going to use. Find out where your target demographic spends the most time when it comes to social media sites. For example, if your target demographic is women, you might consider Pinterest, as women are five times more likely than men to use Pinterest.

2. Making Use Of Visual Content

There was a time when some social media sites were geared towards text posts only. Now however, most if not all allow for the option of posting pictures and videos. Videos are an excellent way to get people talking about your company, and research has shown that the percentage of Americans viewing videos online has risen significantly over the last few years. You can use a video to present information, advertise specific products and services, or simply to draw attention to your brand. Think of how many companies have successfully employed the use of viral videos in their social media marketing plans.get more updated at http://www.oldrivermediagroup.com/.

Images are also great tool for successful social media campaigns; infographics, for example, are an extremely effective way to share information about your company–they are engaging, easy to process, and fun to share, which makes them an excellent choice for social media sites. Also, people remember 20% of what they read, but 80% of what they see and do!

3. Interacting With Your User Base

Here is where the “social” in social media comes into play, and it is one of the most important deciding factors in whether or not a social media campaign is successful. You must engage your audience! If you do not, it becomes increasingly likely that you will lose them. There are many was you can do this, such as posting content that is very shareable, such as infographics. Another way is by encouraging your user base to submit photos of themselves enjoying your brand; you can bolster this idea by adding opportunities to win a prize for submitting content like this. Also, respond to comments containing inquiries about your company, or experiences with your company (positive or negative). You want your user base to know that you are listening to them, and taking what they say into consideration.

4. Experience Level Of Your Staff

How experienced is the person or team managing your social media campaign? Though it is not always the case, it can lead to disastrous results to put an intern or someone fresh out of college or otherwise lacking in experience in charge of managing your social media account. Without experience, the door is left open for many mistakes and mishaps. For example, several companies have suffered from the embarrassing mistake of an inexperienced employee not realizing they were still logged into the company social media account rather than their own personal social media account. This has, on multiple occasions, led to the company appearing to make inflammatory posts.

5. Posting Schedule

What time and how often you post can have a significant impact on the success of your social media campaign. Consider the different time zones your customers fall under, and try to spread your posting out through the day so you don’t have any dead time for users in a particular time zone. Updating regularly is incredibly important–give your followers new content frequently; if you only post sporadically and at random times, it will be all too easy for your followers to become bored and for your brand to slip from their minds. You want to keep them interested and keep them coming back!


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