Tagged: niche selection

The Role of Niche Selection

The role of niche selection is the first and foremost important decision to creating your internet marketing plan. Simply defined, the niche is your area of expertise. Defining your area will be necessary whether you are planning to sell your own services or the services of others. When deciding a niche, further consideration will be needed to refine into a sub-niche. These initial considerations should be completed before purchasing your domain name.

For example we’ll consider something some may not associate much with the internet – the farming niche. We’ll assume the planner has an interest in farming or owns a farm. Farming would be a valid niche. It is an extremely necessary service that will always be in demand.

Someone who owns a farm may want a website to provide information on what their farm sells, while someone with a simple interest in farming may be interested in promoting more of a sub-niche such as farming equipment or seeds, or product produced by the farm.checkout http://www.oldrivermediagroup.com/ for updated blog post.

For the farm owner, the plan will begin with the choice of using branding for the website name. Branding can be given an extra defining factor as well. Instead of “Bob’s Farm” one better thought would be “Bob’s Honey Farm” and even better defined might read “Bob’s Organic Honey Farm.” Keywords within this niche will be important to incorporate into the final selection of a domain name.

As someone who does not own a honey farm but perhaps has an interest in promotion of the honey farm niche, a choice will need to be made as to how far you’ll need to expand within the niche and if this is the only product and or niche you’ll be promoting. If you’re planning to promote organic honey it stands to reason you will want to be the best organic honey promoter there is. You may wish to explore how many ways you’ll be able to promote the organic honey, ie: will you be selling honey available world wide or just within a specific state? If you are promoting a saturated niche, you may be better off concentrating on one geographical area.

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At the same time, this one area may not be enough to monetize on to full potential. You may decide you will need to add honey related products such as honey spoons, straws, and bears. These considerations should affect your branding and domain choices as well. Instead of branding as “Joys Organic Honey” better considerations may be along the lines of “Joys Honey Spoon” or to even drop the personalization to “New York Organic Honey Suppliers” which could encompass a wider variety of products targeting a specific region.read more information straight from the source.

When deciding a niche, be sure to take the time to research the possibilities within the niche. Your efforts can make

Do Your Social Media Campaigns Frustrate You?

Social media campaigns have become a commonplace and very popular form of advertising. If it’s done properly, it can reach a wide audience, sometimes a worldwide audience, quickly and at little expense, and get customers engaged in helping spread the word for your product. But a lot of social media campaigns under-perform or are complete failures for reasons that are not readily apparent to people not experienced at social media advertising.

Social media campaigns often fail for the same reason most other forms of ad campaigns fail – because they fail to reach their target audience. This is often due to a simple failure to understand the various social media outlets. If you are frustrated by a lack of response from your target demographic, it may be because you aren’t using the right social media outlet to reach them. Factors other than the size of a social media outlet’s user base have to be considered to reach your target audience.  Here are some factors that need to be considered to reach your audience:

1. Which social media sites best suit your product?

Different media outlets have different strengths. While most of them allow some form of picture or photo to be inserted in a message, some social media outlets are specifically designed for sharing information visually. “Foodies” (food lovers), for example, are more likely to use photo-sharing sites like Pinterest and Instagram to communicate about their hobby because sharing a picture is faster and easier than describing a restaurant or the appearance of its food.1

2. Which social media sites is your audience most likely to use?

Different social media outlets also target different age groups. Twitter and Instagram are more popular among younger users, while older users tend to prefer Pinterest.2 Gender, race, and ethnicity also play a role in determining what social media outlets to target. Facebook is more popular among women than men, for example, and Instagram and Twitter are more popular among African Americans, while Pinterest is more popular among Caucasians.3 A digital marketing advisor can help you pinpoint which sites your demographic prefers.these details at http://www.bostonglobe.com/business/2014/08/27/after-long-lull-mad-rush-restock-market-basket/QZU8dDyjZLnvLqKuj8lNBK/story.html will help you understand more.

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3. When is the best time to reach your audience?

Timing is essential to a good social media marketing plan. If a user is busy when a message comes in, or he gets deluged with tweets in a short period of time, many of them will simply be ignored. The best social media campaigns share messages at the times they are most likely to be read, just as you would run a television commercial when it’s most likely to be watched. Peak periods might be different for different social media outlets; one study found the best time to post on Google Plus was 9:00 am to 11:00 am Eastern standard time, while the best time to post on Twitter was 1:00 pm to 3:00 pm.4

As I’ve shown above, a successful social media campaign has to target its audience in ways that may not always be immediately obvious. Doing some research beforehand, or obtaining guidance from a consultant, can save you a lot of frustration later on.

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Many things, both major and minor, can play a part in successful social media campaigns. There are far too many to go over in one article, but here are five important factors that will affect the success of a social media campaign.here are the findings for more detailed information.

 

Social Media Campaign

1. Knowing Your Target Audience

First and foremost, in order to formulate a successful social media marketing strategy, you must know who you are trying to reach. Who is your customer base? Once you know that, you can make decisions such as which social media site your business is going to use. Find out where your target demographic spends the most time when it comes to social media sites. For example, if your target demographic is women, you might consider Pinterest, as women are five times more likely than men to use Pinterest.

2. Making Use Of Visual Content

There was a time when some social media sites were geared towards text posts only. Now however, most if not all allow for the option of posting pictures and videos. Videos are an excellent way to get people talking about your company, and research has shown that the percentage of Americans viewing videos online has risen significantly over the last few years. You can use a video to present information, advertise specific products and services, or simply to draw attention to your brand. Think of how many companies have successfully employed the use of viral videos in their social media marketing plans.get more updated at http://www.oldrivermediagroup.com/.

Images are also great tool for successful social media campaigns; infographics, for example, are an extremely effective way to share information about your company–they are engaging, easy to process, and fun to share, which makes them an excellent choice for social media sites. Also, people remember 20% of what they read, but 80% of what they see and do!

3. Interacting With Your User Base

Here is where the “social” in social media comes into play, and it is one of the most important deciding factors in whether or not a social media campaign is successful. You must engage your audience! If you do not, it becomes increasingly likely that you will lose them. There are many was you can do this, such as posting content that is very shareable, such as infographics. Another way is by encouraging your user base to submit photos of themselves enjoying your brand; you can bolster this idea by adding opportunities to win a prize for submitting content like this. Also, respond to comments containing inquiries about your company, or experiences with your company (positive or negative). You want your user base to know that you are listening to them, and taking what they say into consideration.

4. Experience Level Of Your Staff

How experienced is the person or team managing your social media campaign? Though it is not always the case, it can lead to disastrous results to put an intern or someone fresh out of college or otherwise lacking in experience in charge of managing your social media account. Without experience, the door is left open for many mistakes and mishaps. For example, several companies have suffered from the embarrassing mistake of an inexperienced employee not realizing they were still logged into the company social media account rather than their own personal social media account. This has, on multiple occasions, led to the company appearing to make inflammatory posts.

5. Posting Schedule

What time and how often you post can have a significant impact on the success of your social media campaign. Consider the different time zones your customers fall under, and try to spread your posting out through the day so you don’t have any dead time for users in a particular time zone. Updating regularly is incredibly important–give your followers new content frequently; if you only post sporadically and at random times, it will be all too easy for your followers to become bored and for your brand to slip from their minds. You want to keep them interested and keep them coming back!