The Role of Niche Selection

The role of niche selection is the first and foremost important decision to creating your internet marketing plan. Simply defined, the niche is your area of expertise. Defining your area will be necessary whether you are planning to sell your own services or the services of others. When deciding a niche, further consideration will be needed to refine into a sub-niche. These initial considerations should be completed before purchasing your domain name.

For example we’ll consider something some may not associate much with the internet – the farming niche. We’ll assume the planner has an interest in farming or owns a farm. Farming would be a valid niche. It is an extremely necessary service that will always be in demand.

Someone who owns a farm may want a website to provide information on what their farm sells, while someone with a simple interest in farming may be interested in promoting more of a sub-niche such as farming equipment or seeds, or product produced by the farm.checkout http://www.oldrivermediagroup.com/ for updated blog post.

For the farm owner, the plan will begin with the choice of using branding for the website name. Branding can be given an extra defining factor as well. Instead of “Bob’s Farm” one better thought would be “Bob’s Honey Farm” and even better defined might read “Bob’s Organic Honey Farm.” Keywords within this niche will be important to incorporate into the final selection of a domain name.

As someone who does not own a honey farm but perhaps has an interest in promotion of the honey farm niche, a choice will need to be made as to how far you’ll need to expand within the niche and if this is the only product and or niche you’ll be promoting. If you’re planning to promote organic honey it stands to reason you will want to be the best organic honey promoter there is. You may wish to explore how many ways you’ll be able to promote the organic honey, ie: will you be selling honey available world wide or just within a specific state? If you are promoting a saturated niche, you may be better off concentrating on one geographical area.

niche selection

At the same time, this one area may not be enough to monetize on to full potential. You may decide you will need to add honey related products such as honey spoons, straws, and bears. These considerations should affect your branding and domain choices as well. Instead of branding as “Joys Organic Honey” better considerations may be along the lines of “Joys Honey Spoon” or to even drop the personalization to “New York Organic Honey Suppliers” which could encompass a wider variety of products targeting a specific region.read more information straight from the source.

When deciding a niche, be sure to take the time to research the possibilities within the niche. Your efforts can make